Updated: The Ultimate Black-Owned Holiday Gift Guide

Starting this year and hence forth, let’s commit to buying Black for our holiday shopping. There is power in our purchase, so we have a responsibility and opportunity to be intentional in wielding that power. Circulating our dollar with Black owned businesses during the holiday spending fury supports all of us. It supports small businesses which fuel the Black economy, builds familial wealth, and supports thriving communities.

It’s much deeper than gift giving and deep discounts. It’s about supporting our own because it is who we are. Ujamaa, cooperative economics, is a cultural principle Kwanzaa teaches us. You don’t have to celebrate the holiday to acknowledge our cultural roots in cooperative economics. So let’s build together this holiday season by supporting Black owned businesses with our intentional spending.



Michael Grey Footwear

Purchase: www.michaelgreyfootwear.com 
Price Range: $70 – $470
Michael Grey Footwear is a fashion footwear brand specializing in innovative high quality fashionable shoes for men and women. Sales will help fund the "KFS" program to teach kids around the world to make sustainable footwear!


Armstrong & Wilson

Purchase: www.armstrongandwilson.com 
Price Range: $33 – $115
The Armstrong & Wilson brand incorporates timeless men’s fashion with modern zest using distinct fabrics, bold colors, and their signature button look. Providing ties, pocket squares, bow ties and retailers on their website.

SPGBK Watches

Purchase: www.springbreakwatches.com
Price Range: $45.99 - $129.99
SPGBK Watches creates affordable and high quality watches for men and women. Designed in North Carolina and owned by NC AT&T grads/members of Omega Psi Phi Kwame Molden + Maurice Davis.

Blacktag Apparel

Purchase: www.blacktagapparel.com
Price Range: $38 - $125
Blacktag Apparel celebrates black culture through their luxury sweaters, t-shirts, and caps for men and women.

It's Da Balm

Purchase: www.itsdabalm.com 
Price Range: $10 – $75
All-natural handmade grooming products designed to achieve a "soft and manly" beard.

TonyWuu Collection

Purchase: www.tonywuucollection.com
Price Range: $10 - $29.99
TonyWuu Collection provides a variety of handmade accessories from ties and lapel pins to bracelets in traditional and African inspired designs.

Bohten Eyewear

Purchase: www.bohten.com
Price Range: $90.00 - $299.99
Designer eyewear handmade from reclaimed material, sourced from Africa and produced in North America.

Bevel Code

Bevel is the first and only end to end shaving system specifically designed to reduce and prevent razor bumps and irritation in those with coarse, curly hair. In addition to the Bevel razor, your Bevel shaving experience arrives complete with Priming Oil to protect your skin before each shave, hydrating Shave Cream, post-shave Restoring Balm to repair your skin and a high quality Badger Brush to lift the hairs. 

Enobois by Maxim

Purchase: www.enboisbymaxim.com
Price Range: $18 – $55
Enobois provides high quality hand crafted natural wooden jewelry. A portion of each sale is donated to the Haitian Resource Development Foundation which aims to improve educational resources for children in Haiti.

Solo Noir

Purchase: www.solonoirformen.com
Price Range: $10 – $60.00
Solo Noir is a complete grooming line for men featuring 100% organic 2-in-1 grooming products.

Leisure Life NYC

Purchase: www.leisurelifenyc.com
Price Range: $25 – $500
For the dapper gentleman with a taste for unique style, Leisure Life NYC will most likely supply what’s needed. The choices of vintage shirts, jackets, hats, jewelry and home accessories ensure a well put together outfit and living space.

Talley & Twine

Purchase: www.talleyandtwine.com
Price Range: $150 – $250
Created with a man of style in mind, Talley & Twine satisfies a need in the marketplace for quality, aesthetically-pleasing watches that resist the status quo.



Purchase: www.negash83.com
Price Range: $35 – $175
Inspired by Detroit, the arts, and life of Egyptian culture, and the ancient ancestral royal blood that still runs through our veins, the brand takes heavy influence from Egyptian symbols, Pharaohs, Gods, and Goddesses.  They offer sneakers and boots for men.


Purchase: www.mifland.com 
Price Range: $49 – $658
MIFLAND is a quality leather goods company providing everything from wallets to backpacks that are both traditional and sophisticated.





Purchase: www.zuvaa.com
Price Range: $20 – $387
The online marketplace features modern and trendy African-inspired fashion for women and men. ​


Purchase: www.sdotbeauty.com
Price Range: $15 – $65
S DOT BEAUTY is a lifestyle beauty brand offering essential body products for women, men, and babies. All products are naturally derived and handmade in small batches to ensure quality and efficacy naturally. ​

The Wrap Life

Purchase: www.thewrap.life
Price Range: $14 – $25
The Wrap Life provides amazingly vibrant handmade head wraps, jewelry, and gift cards. ​

Aminah Abdul Jillil

Purchase: www.aminahabduljillil.com
Price Range: $125 – $385
Aminah Abdul Jillil is a luxury shoe brand specializing in fashionable pumps, flats, sandals and boots.

Maryam Garba

Purchase: www.maryamgarba.com
Price Range: $29.99 – $65
Maryam Garba LLC is a fashion company that creates stylish, affordable and comfortable clothing for career women.​

Fashion Fair Cosmetics

Purchase: www.fashionfair.com
Price Range: $12 – $45
Founded in 1973, Fashion Fair Cosmetics is one of the largest Black-owned cosmetic companies created for black women. The line is available online and at retailers across the U.S., UK, France, Canada, Africa, and the Caribbean.​

Mischo Beauty

Purchase: www.mischobeauty.com
Price Range: $18 – $54
Mischo Beauty is a toxin-free, cruelty-free, and 5-free luxury nail lacquer. ​the polish includes a smooth, chip-resistant formula for long-lasting shine.


Purchase: www.LLULO.com
Price Range: $18.50 – $58
This African-inspired fashion brand specializes in clothing and accessories for women, men, and children. ​

Peace Images Jewelry

Purchase: www.peaceimagesjewelry.com
Price Range: $7 – $130
Peace Images Jewelry provides amazing handmade jewelry from necklaces to body chains.​

We Are Onyx

Purchase: www.weareonyx.com
Price: $25
We Are Onyx brings the best in black beauty straight to your doorstep. The monthly subscription box is full of sample hair, skin, and make up products for black women.​

Fanm Djanm

Purchase: www.fanmdjanm.com
Price Range: $16 – $44
Fanm Djanm specializes is beautiful headwraps as well as jewelry, totes, and clothing to empower and inspire women from around the world to live boldy.

Heat Free Hair

Purchase:  www.heatfreehair.com
Price Range: $139 – $789
The protective style brand provides women with 100% virgin hair that reflects their own natural hair texture.​


Purchase: www.gregorysylvia.com
Price Range: $60 -$320
 Headquartered in Charlotte, NC, Gregory Sylvia is a fast-growing brand within the luxury leather goods market. The brand features numerous collections, styles, and even offers products inspired by the colors of historic Black sororities.

Sankofa Vine

Purchase: www.sankofavine.bigcartel.com
Price Range: $10 – $50
Sankofa Vine is an online boutique, showcasing at events, and available at premier boutique locations. Handmade in Oakland, CA.

Habitually Fly

Purchase: www.habituallyfly.com
Price Range: $10 – $75
Habitually Fly provides clothing that honors African and African-American culture and heritage. “Celebrating our Visionaries, Entertainers, Beauties, and Activists though apparel.”


Spring Break Watches

Purchase: www.springbreakwatches.com
Price Range: $59.99 – $150

SPGBK is a contemporary watch brand, focused on providing fashion pioneers with affordable and high quality watches.


Bene Scarves

Purchase: benescarves.com
Price Range: $15 – $65

Bené offers a collection of scarves and shawls, inspired by the culture where this all began and committed to providing an education to girls in Ghana by sponsoring tuition, books, supplies and the uniforms for the girls to continue their education and fulfill their dreams.



Purchase: www.solerebels.com
Price Range: $50 -$100
soleRebels is an amazing footwear company founded in 2004 by Bethlehem Tilahun Alemu in her community of Zenabwork, Ethiopia. soleRebels began with the idea that the creation of shoes could be a platform for inspiring hope.

Nubian Hueman

Purchase: www.nubianhueman.com
Price Range: $9 – $150
Nubian Hueman features ethnic fashion apparel, accessories, and beauty brands, along with art of all mediums.

Zaaf Collection

Purchase: www.zaafcollection.com/shop/
Price Range: $60 – $750
ZAAF is a collection of handcrafted luxury leather handbags and accessories produced by artisans in Ethiopia. 


Purchase: www.lunaversoul.com
Price Range: $25 – $300
Lunaversoul provides beautifully handmade piece of jewelry that is as unique and stunning as you are. With vivid colors, rich textures, and clean design, each piece is guaranteed to turn heads while adding that extra spice to your favorite outfit. ​






Purchase: www.sugarfoots.com
Price Range: $8.99 – $15
Sugarfoots is a handmade rag doll and children's book company based in Washington D.C.

My Muse Dolls

Purchase: www.mymusedolls.com
Price Range: $15.99 – $79.99
My Muse is a socially-minded start-up that designs, manufactures, and distributes customizable 18-inch multicultural dolls.

KaAn’s Designs

Purchase: www.kaansdesigns.com
Price Range: $22 – $26
KaAn’s Designs (pronounced Can’s) is an Indiana-based company ran by a husband and wife duo that make hip tee’s for little trendsetters.


Black Action Heroes by History in Action Toys

Purchase: www.hiatoys.com
Price Range: $24.95 – $68.95
History in Action Toys designs action figures of authentic American heroes to educate your children about our history. These heroes include Benjamin Banneker, Bessie Coleman and Matthew Henson.

Knotted Bowties

Purchase: www.knottedhandcraftedbowties.com
Price Range: $10
Knotted creates bowties for men and children available in an array of designs, all fit to suit any occasion.

Cocoa Babies provides clothing and accessories for babies and children.

Uzuri Kid Kidz

Purchase: www.uzurikidkidz.com
Price Range: $2.59 – $36.99
Uzuri Kid Kidz sells dolls, Party supplies, puppets and more that reflect African American culture.

Because of Them We Can

Purchase: www.becauseofthemwecan.com
Price Range: $12 – $50
Because of Them, We Can campaign was birthed out of my desire to share our rich history and promising future through images that would refute stereotypes and build the esteem of our children.

Abc Me Flashcards

Purchase: www.abcmeflashcards.com
Price Range: $15 – $90
ABC flaschcards was designed to help children learn about their rich cultural history.

Natural Girls United Dolls

Purchase: www.naturalgirlsunited.com
Price Range: $79.99 – $169.99
The company provides ethnic dolls with natural hair styles and accessories to reflect black women.



Purchase: https://www.etsy.com/shop/lkdKids
Price Range: $5 – $150
lkdKids is the perfect place to get accessories for babies and kids. From crib quilts to onesies to dolls.


Pretty Brown Girl

Purchase: https://pretty-brown-girl-online-store.myshopify.com/
Price Range: $3 – $50
Pretty Brown Girl was birthed from the concern about the effects on girls who rarely see images of their own likeness depicted in a positive manner. You can purchase their famous “Pretty Brown Girl” baby dolls, accessories and clothing for your little girl online.


Yinibini Baby

Purchase: www.yinibinibaby.com
Price Range: $10 – $50
All of the clothing and accessories are all handmade or screenprinted and /or block printed by hand. The cutest, most stylish fabrics: made of 100% cotton, 100% organic cotton, 50/50 cotton/bamboo blend and 100% cotton chenille.

Hue-Man Bookstore

Purchase: www.huemanbookstore.com
Price Range: $2 – $50
Hue-Man Bookstore created an online store still very much focused on the Diaspora market. Their goal is to pioneer a new business model that couples its hi-tech vision with hi-touch events around the USA and abroad called “Pop Ups”

Juniper Strong

Purchase: www.jupiterstrong.com
Price Range: $8.99 – $15
Children’s book with a mission is to create marketplace viable content, that children will love and parents will appreciate. The series showcases images of African people in dignifying terms.


Purchase: www.soleRebels.com
Price Range: $65 – $95
The artisan crafted footwear company soleRebels provides sneakers, slip-ons, sandals, and more for kids, women, and men.

The Yummy Mitt Teething Mitten & Toys

Purchase: www.darlyngandco.com
Price Range: $9.99 – $43
Eco-friendly toys and teething mittens for babies.

Zyrobotics Learning Toys and Apps

Purchase: www.zyrobotics.com
Price Range: $10.99 – $159
Zyrobotics® provides inclusive mobile apps and toys for educational and accessible play.

"Wesley Learns to Invest" Children's Book

Purchase: www.wesleylearnstoinvest.com
Price Range: $6.99 – $21
Wesley Learns to Invest teaches children how to invest their money by following Wesley and his dad as they walk through a financial journey—from discovering what the stock market is, to choosing the right stocks and receiving a dividend check.

The Rad Black Kids

Purchase: www.theradblackkids.com
Price Range: $25 – $4,900
Zimbabwean inspired skateboards, guitars, and street/surfwear.

“Daddy, There’s a Noise Outside" Children's Book 

Purchase: www.fathersincorporated.com
Price Range: $15
“Daddy, There’s a Noise Outside,” takes the complex issue of protesting and breaks the conversation down so that a 1st grader can understand.

Cocoa Babies

Purchase: www.cocoababies.com
Price Range: $5 - $14.99
Cocoa Babies provides clothing and accessories for babies and children.


Home/Greeting Cards

Pardon My Fro

Purchase: www.pardonmyfro.com
Price range of products: $5 – $25
You can find anything from gorgeous and vibrant holiday cards to planners and journals illustrated by the owner herself.

Veronica Marché Illustration

Purchase: www.veronicamarche.com
Price range of products: $4 – $29.13
Veronica Marché Illustration celebrates women of color through vibrant drawings and design. The brand specializes in greeting cards, mugs, phone cases, and more.

Ally Elle Cards

Purchase: www.AllyElleCards.Etsy.com
Price range of products: $2 – $16
Ally Elle Cards has some of the most hilarious greeting cards for any occasion. You won't find anything like this by Hallmark.


Purchase: http://INSPIRADO.CO
Price range of products: $12 – $49
Decorate your home with inspirational and motivational prints, pillows, mugs, shower curtains, and wood etchings from Inspirado.

Mae B Online

Purchase: www.maebonline.com
Price range of products: $4.25 – $33
Mae B is a lifestyle brand dedicated to creating positive imagery and well made products for women of color. Head to their online store for holiday cards, pillows, notebooks, and more.

Creative Allure

Purchase: www.creativeallure.com
Price range of products: $22 – $100
Creative Allure's online stationery and gift boutique specializes in handcrafted greeting cards for the holidays and beyond. They also provide a line of note cards, magnets, and bookmarks.


Purchase: www.llulo.com
Price Range: $18.50 – $175
LLULO is a dynamic independent fashion/lifestyle brand and cultural presence. We are a creative collective representing prolific design, lifestyle and cultural identity within the digital space and retail forum.

Kashmir VIII

Purchase: www.kashmirviii.com
Price Range: $25 – $100
Visual art for by Cleveland born, Georgia based artist for your home décor. The artist features collections inspired by the popular sitcom Martin, A Different World, and Living Single and other contemporary hip hop references.


Purchase: www.etsy.com/shop/PotterybyOsa
Price range of products: $22 – $100
Terracotta pottery hand crafted in the style of traditional Nigerian pottery.

B. Smith

Purchase: www.bedbathandbeyond.com
Price range of products: $9.99 – $200
The B. Smith with Style Home Collection, which debuted at Bed Bath & Beyond in 2001, is the first line from an African-American woman to be sold at a nationwide retailer and includes bedding, tabletop and bath products. From duvets to doormats, Smith’s décor line continues to grow with a variety of pieces for entertaining and home and incorporates her signature “Afrasian” design concept, which merges core African and Asian elements.


Bianca Michelle


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