Alibi X is an urban brand inspired by men and women who have been ignored for far too long. Sad facts like the percentage of FBS schools whose “full” athletic scholarships leave their players in poverty is 82% for athletes who live on campus and 90% for those that live off campus. Or the disturbing story of the largest non-military massacre of Americans taking place in a African American neighborhood nicknamed “Black Wall Street”. We are here to CHANGE the culture and how people think, to educate those who don’t understand, and to create a brighter future for those that come after us.
Alibi X is the cultural influence our generation has been searching for. We are young and innovative, constantly submerged with information without proper guidance of how to use it. We must understand that every institution and/or custom is not in our best interest. Our goal is to educate and prepare our generation for a war of cultural thinking that was started long ago by those in our society with power. Our apparel will attack the way institutional sects have tried to make us think and we will hold battles on fields where they lack control i.e. digitally, artistically, and through urban fashion. Change the conversation. Define yourself.
- By Ikechi N
- Email: firstname.lastname@example.org