The 2017 Black-Owned Holiday Gift Guide

Nov 03 2017

The 2017 Black-Owned Holiday Gift Guide

Black Friday is coming to you a day early this week! With the majority of 2017 behind us, the holidays are around the corner once again. According to Nielsen, Black households are slated to spend $1.5 trillion dollars by 2021. Let’s get ahead of the curve by investing our holiday money back into our community. This curated list of Black-owned businesses is all you need to take care of every person on your gift list; we hope you love it as much as we do. Make sure to download the Official Black Wall Street app HERE for more Black Excellence. Happy holidays!

For Kids

Zandra Beauty

Price Range: $4 – $72

Since age 10, founder Zandra Cunningham has been creating skincare products for herself and her peers. Her brand’s mission is to empower young girls to pave their own way and take care of their skin.


Price Range: $10 – $30

Kido’s clothing for infants and children features daily affirmations founders Keewah & Doug share with their young boys. Now you can spread the self-love through your family too!

The Rad Black Kids

Price Range: $25 – $4,900

This collection of clothing and lifestyle products is a great gift idea for teen boys.

Ayo's Money Jar

Price Range: $30

Ayo’s Money Jar teaches your child financial responsibility with simple instructions to “give, grow, and go”. Give your baby the tools to success this holiday!

J*Diza Clothing Company

Price Range: $22 – $42

Add some culture to baby's closet! J*Diza makes exclusive shoe and clothing designs featuring colorful African Kente prints.

Happy Hair Box

Price Range: $12-$125

Happy Hair Shop’s “Happy Hair” and “Cool Cuts” teach children of color to embrace their natural hair.

The Eco Baby

Price Range: $2-$460

The Eco Baby sells health-conscious and eco-friendly products, down to the packaging and shipping materials. Take a look at their selection of products for baby and mommy-to-be.

Ikuzi Dolls

Price Range: $2-$80

Finally, a selection of dolls our beautiful Black girls can identify with! Not only does Ikuzi make Black dolls of all shades and hair textures, they make gorgeous clothes and accessories for their dolls too.


Price Range: $12-$120

 Specializing in father-and-son accessories, Son Son sells handmade bowties and pocket squares. SonSon perpetuates the importance of fatherhood, family, and traditions with its mantra: “one son to another.”

Just Like Me Box

Price Range: $28

Just Like Me Box invites your child on a journey to self-discovery with a monthly subscription to a book club featuring Black authors and characters. This new-age book club will make them fall in love with reading!

Solely Munchkins

Price Range: $7-$30

This shoe selection will keep your kids fly for years to come! Solely Munchkins makes comfortable, functional shoes for both children and infants.

Lusciously Chic

Price Range: $11 – $58

Lusciously Chic has everything from “mommy and me” separates to “Louboutiny” shoes for your mini-me.


Price Range: $12-$150

Feed your baby’s inner genius! Zyrobotics creates toys and apps to build STEM skills.

ABC Me Flashcards

Price Range: $15

These educational flashcards are a fun way to expose your children to Black leaders and historical events.

Yummy Mit

Price Range: $13-$20

Most new parents will tell you that the hardest part of teething is holding onto the teething toys. The Yummy Mitt was designed to fit snugly on your baby’s hand to allow self-soothing!

Sesi Mag

Price Range: $10

Sesi is a teen magazine for girls age 13-19. Give your daughter/sister/bestie all the Black girl tea this holiday with a quarterly subscription to this empowering community!

Brown Toy Box

Price Range: $35

No more scavenger hunting for toys and games that will affirm your children of color! Brown Toy Box does all of the work for you, curating monthly subscription toy box sorted by gender and age range.

For Him


Price Range: $12 – $189
We love a company on a mission! Battle deforestation in Haiti with these conscious wooden accessories for men. For each item purchased through Enbois, Grown In Haiti and The Haiti Tree Project will plant a tree in a damaged area of Haiti.

Dapper Black Box

Price Range: $28

IU Alum Aaron Barnes created Dapper Black Box as a creative way to invest in Black-owned businesses. The monthly subscription box is filled with men’s accessories, while the DBB website gives you a regular dose of Black Excellence with short videos on historical Black achievements.

Leisure Life NYC

Price Range: $12 – $537

This brand is the epitome of exclusivity and adventure. The owner of Leisure Life NYC expresses his love for art and travel with a curation of clothing and accessories for the creative business professional.

J. Arthur Skincare


Price Range: $19-$24

Made with plant extracts and other natural ingredients, J. Arthur Skincare was created to make skincare easy and efficient for men.


Price Range: $125 – $250

This incredible line of “eco-luxury” eyewear was made with reclaimed material. Bôhten battles blindness and disabilities in developing countries by donating a portion of each purchase to SightSavers.


Price Range: $5 – $500

Ona’s leather goods were designed with the creative in mind, but let’s face it; nobody can resist a well-made satchel. Check out their selection. You’re bound to find something for the man in your life.

G + Co Apparel

Price Range: $50 – $40

Help a friend complete his wardrobe with these affordable accessories. G + Co has lapel pins, pocket squares, ties and more!

Legendary Rootz

Price Range: $25 – $80

If he’s woke, Legendary Rootz will get the point across. These tees and sweatshirts inspire constructive conversation all on their own.

PURfect Pocket

Price Range: $12

Get his pockets right for 2018! The PURfect pocket keeps pocket squares in place all night.

Siwatu Jewelry

Price Range: $30-$510

Siwatu makes handmade jewelry for both men and women. Every piece is made with high-quality materials and features a nod to our African/Caribbean heritage.

Perfect Haze

Price Range: $13-$23

Kamilah Holder built Purple Haze on a dream to celebrate her mother’s unique style and selfless spirit. She offers eye-catching shades at a low price.


Price Range: $50 – $400

This bold, unique lifestyle brand represents unity through common interests, experiences and backgrounds.

Benson Watches

Price Range: $179-$349

Benson watches boast a minimalistic design and an engraved with a reminder to spend your time doing what you love to do - and it’s clear to see that the owner of this company has done just that. You’ll love Benson’s collection of luxurious watches.

Cutlass by Pesanteur


Price Range: $7-$25

If we’ve learned anything at all this year, it’s that #BeardGameMatters. Cutlass by Pesanteur is a beard care line tailored to the needs of men of color.

Gentleman's Choice Kollection


Price Range: $13-$120

The bright colors and expressive patterns of GCK’s socks add personality to any ensemble. Hook someone up with a monthly subscription box of dress socks.



Price Range: $14-$40

Wear Magnepels on your vest, blazer, sweater and anything else you can imagine. No more poking holes in your garments

The Alpha Male Project


Price Range: $297-$497

Let a fitness coach get you back into the gym after the holiday season. Ronnie will help you restore your self-confidence while you get your body right for the summer.  

For Her

My Filibo

Price Range: $10-$15

Inspired by Caribbean and African heritage, these vibrant lapel pins are the perfect statement piece.

Gregory Sylvia

Price Range: $69 – $425
Gregory Sylvia is a luxury brand of fine handbags and leather goods for the discerning, design-focused consumer.

Made by Malyia

Price Range: $35 – $295
Made by Malyia is a New York based handmade jewelry brand designed with you in mind. The collection features delicate and dainty necklaces, body chains, hand chains and faux nose jewelry.

Christoff Davis

Price Range: $5 - $200 
Looking for vibrantly designed home goods, stationery and accessories? Look no further than the remarkable work of New Orleans artist Chanel Christoff Davis.

Perspectives Yoga Wear

Price Range: $25 – $49

Everybody has that one friend who checks the fitness goals. Perspectives Yoga Wear, a women's athletic wear and lifestyle brand will be her best friend. Behind you, of course.


Elle Vie Body Butter

Price Range: $3 – $30

Elle Vie body butters and oils are made with quality ingredients. Give a gift that smells delicious and adds a sense of escape to your skincare routine.

The Wrap Life

Price Range: $9-$132

Get into these eye-popping head wraps! The vibrant colors and exciting patterns offered by The Wrap Life make for a perfect stocking stuffer.

J. London Boutique

Price Range: $5 – $50
London Boutique strives to provide affordable clothing options that empower women to dress for success.

Siwatu Jewelry

Price Range: $30 – $150

Siwatu Jewelry celebrates love, African culture and creativity through beautiful handmade jewelry. Their unforgettable designs are made to last long and reconnect us to our roots.

City Republik

Price Range: $12 – $90

City Republik is an ethnic contemporary women's boutique featuring apparel inspired by women of color and boho chic fashion bloggers.


Price Range: $25-$45 

This monthly collection of beauty and lifestyle products is filled with all things “Bad and Beauty-full”.

Aminah Abdul Jillil

Price Range: $125 – $385

Aminah Abdul Jillil is a luxury shoe brand specializing in fashionable pumps, flats, sandals and boots. With a stamp of approval from our girl Ri-Ri, the designer (Aminah Jillil) urges her shoppers to "try something different".

Soho + Cienega

Price Range: $50 – $89

Handmade jewelry by Soho + Cienega will add a unique touch to any woman’s wardrobe! Take a look at their exclusive chokers and bracelets.

Oh Honey Skincare

Price Range: $3 – $25
In 2015, Oh Honey’s founder turned her lifelong relationship with natural skincare into a business venture. This year, she has just what you need to maintain gorgeous, glowy skin over the holidays. Check out her holiday gift set and so much more at her online shop!

Pear Nova

Price Range: $4 – $40

From vibrant holiday shades to celebrity-acclaimed nudes, Pear Nova has an extensive offering of nail shades to flatter any skin tone.

Karibou Journals

Price Range: $40-$50

These stunning Karibou journals are founder Arielle’s answer to issues of depression, anxiety, and self-doubt. Build up the queens around you with a constructive outlet.

High Fashion Thrift

Price Range: $7 – $180

High Fashion Thrift sells high-quality, gently worn clothing and accessories. Find unique style and exclusivity with this online treasure.

Soul Sense Box

Price Range: $35
The Soul Sense community is here for all things self-care. Their monthly subscription box will help you “get your mind, soul, and elbows together.”

Moijey Jewelry

Price Range: $29-$11,400

Moijey Fine Jewelry & Diamonds is your fine jewelry expert for custom rings, bracelets, necklaces, and more.

Yes I Am

Price Range: $10-$45

Designer Michelle Cadore’s apparel and accessories are designed to remind you of your dopeness.

Therapeutate Parfums

Price Range: $240 - $480 
100% Botanical fragrance and apothecary masterfully crafted employing raw materials that are organic, wild harvest and therapeutic.

Queen for Life Fitness Program

Price Range: $47-$750
Slide into the new year with a brand new glow. Fitness coach Riona will help you find a fitness and nutrition plan that works for your lifestyle!

For The Culture


Price Range: $7-$80
These all-natural, handmade soy candles were created by a woman and her daughter on their journey to find safe household air fresheners for the third generation of their family. They have beautiful gift sets, too!

Oluwa & Celestin

Price Range: $35-$555

The luxury e-commerce store carries designer brands of the African Diaspora, including homeware accessories by British lifestyle designer Fabryan and Brooklyn-based interior designers Malene B and AhproChic. 


Price Range: $15
The best gifts give the full holiday experience! Give your gifts the best presentation possible with these bad & bougie wrapping paper patterns.

A.O. Hamer

Price Range: $27-$275
We love the surreal color palettes and dreamlike vibes of Aramis Hamer's artwork. You can purchase her colorful designs on canvas, accessories, and even apparel.



Price Range: $17 – $100
With organic and gluten-free options, Crave-n-It caters to the foodie in each and every one of us. They even offer corporate gifts and subscription boxes full of their pastries and candies!


Price Range: $42-$799
Whether the jetsetter in your life is bae or just a friend, Mifland has a beautifully gift just for them. From keychains to full-sized duffel bags, Mifland's gorgeous handmade leather goods are completely breathtaking.

The Shade of Life

Price Range: $12
Bring The Shade of Life to your next holiday party for some wild conversation starters and good old fashioned bonding!

Bask & Co.

Price Range: $4-$39
Stuff some stockings with self-care this year! Bask & Co. makes fun, uniquely packaged skincare items with all-natural ingredients.

Up South Cookbook

Price Range: $13-$21
Author Nicole Taylor created these delicious southern recipes after a move from Georgia to Brooklyn...and now they're available for you on Kindle and on paper! Treat your friends and family to a fresh new dish this year.

House Party

Price Range: $25
Take a walk down memory lane with this nostalgic 90's trivia game!

Love, Sethie.

Price Range: $15-48
Bring in the new year with positive vibes and a collection of blessings. Author, Speaker and Interior Designer Sethie makes all types of encouraging and uplifting home decor, including this dope prayer jar.


Khristiana Howell

Price Range: $9 – $55
Win Secret Santa this year with Khrstiana's offering of trinkets, phone cases, and stationery. Her page has products that fit well with any gifting budget!

Cards for All People

Price Range: $7 – $40
 The makers of Black Card Revoked (an official hood classic, if you ask us) now have an entire collection of new card games to take along to any event. Take a look!

Haute Hope

Price Range: $42 – $145
If every holiday season leaves you on the Santa Claus struggle sleigh, Haute Hope has your back. They curate beautiful boxes of gifts for every occasion so you don't have to stress.  

Kane & Couture

Price Range: $6 – $250
Let your pup slay a little too! Kane & Couture is a fashionable, functional and affordable canine lifestyle brand for modern and stylish dog lovers.


Call Number

Price Range: $17 – $250
Call Number is the library-inspired monthly book  subscription box that celebrates Black literature and authors. Enjoy giving themed gift boxes to your intellectual crew. 

Not So Urban Coffee & Roastery

Price Range: $12 – $16
This Atlanta-based small batch micro roaster specializes in responsibly, ethically & sustainably sourced coffee from Africa, South/Central America and Asia.

Maison Noir Wines

Price Range: $17 – $185
Founded by sommelier André Hueston Mack in 2007, Maison Noir embodies a wine subculture of its own inspired by the various walks of New York life.


Price Range: $25 – $69
Puku believes in the power of giving back. They donate 5% of their profits to strengthening the health system in Tanzania, building water wells in Liberia and supporting their local community in New York City. Puku's portable chargers keep your technology alive and save lives at the same time.

Tres Lindas Cubanas Cigars

Price Range: $6-$165
Tres Lindas Cubanas is the only female cigar brand in the US. These perfect cigar blends are wrapped in Esteli, Nicaragua.

Curated by:
Jade McDonald


  • Jasmine 09/12/2018 at 4:59 am

    Good day to you,
    I am emailing to find out is there a way to make a submission to your holiday gift guide (if you all plan on doing one this year)? If so what is required? Is there a fee associated? Any info you are apple to provide will be much appreciated .


  • Ashley 12/17/2017 at 12:17 am

    Great list Jade!

  • SAM Scully 11/24/2017 at 6:29 pm

    I meant I have NOT purchased anything. I am waiting to #buyblack.

  • SAM Scully 11/24/2017 at 6:15 pm


    I have brought anything, but I would like to #buyblack only, We are looking for fun houseslippers for male and female.

    Please advise and Happy Holidays.

  • J 11/19/2017 at 3:04 pm

    I know of a great black owned beard line! How can they be added to your list?

  • Lelia Robinson 11/12/2017 at 9:04 am

    Love the item

  • Eric F. 11/11/2017 at 12:49 pm

    This gift guide for him!!!! Excellent choices. If there’ anyone out there that loves me enough……..hint hint

  • Pingback: The 2017 Black-Owned Holiday Gift Guide: For Her – Black Owned And Operated

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